What is a Coffee Mystery?

Coffee Mystery at The Napa Valley Coffee Roasting Company

Want to build some awareness for your business…or maybe just do an old-fashioned good-deed along the lines of ‘pay it forward?’

Here’s how!

You or your business can underwrite an hour of business at the Napa Valley Coffee Roasting Company.

We call it “Coffee Mystery.”

As customers try to pay, they’ll be told it’s been taken care of by you or your business. Out of the blue. They’ll be charmed and maybe even delighted…and feel some gratitude towards you.

We suggest you or someone from your business come and spend the hour at the Roasting Company so that people can thank you personally and make that person-to-person or business-to-person connection.

Kicking off this new ‘tradition’ on May 19th was John Heflebower of Merrill Lynch. We saw that over the course of his hour people were enthusiastic and grateful and the experience clearly generated a lot of good will for Merrill Lynch.

Call us to discuss: you can underwrite all of the Roasting Company’s transaction for an hour or a day….or underwrite only drip coffee for an hour….or underwrite all bagels for thirty minutes….there are lots of possibilities!!!



Give it a thought….especially in today’s tough times, people appreciate a ‘warm’ gesture.

Contact: Doug Dunlap, dougd@napavalleycoffee.com, 707/286-4061